Sunday, November 24, 2019

Free Essays on The Detailed Setting Of John Updike’s “A & P”

and colorful imagery to help develop the setting of story. The setting that we see in A & P comes to us through the eyes of Sammy. The way in which Sammy describes the physical elements around him helps to develop Sammy’s personality. The setting of A & P is developed with great detail. For example, Updike describes a specific event where, â€Å"†¦ [the girls] shuffeled out of sight behind a pyramid of diet delight peaches.† Statements like this are what make this story so interesting. Updike could have simply said behind a pyramid of cans, but he goes into great detail, using the name of the canned product. †¦ [i]f you stand at our front doors you can see two banks and the Congregational church and the newspaper store and three real-estate offices and about twenty-seven old freeloaders tearing up Central Street because the sewer broke again. Updike also goes into great detail about how the world outside of the A & P looks. â€Å"†¦ [o]ur town is five miles from a beach †¦ we're right in the middle of town.† Sammy describes what is not visible from the front doors of the A & P which makes his description even more vivid. By applying such vivid descriptions Updike is trying to show the expressivity of Sammy. Sammy gives precise detail about the setting outside the store to allow the reader to step into the scene and imagine the A & P surroundings as if they are actually there. â€Å"After awhile they come around out of the far aisle, around the light bulbs, records at discount of the Caribbean Six or Tony Martin Sings or some such gunk you wonder they waste the wax on †¦[.]† When Sammy is describing what items can be found in that ... Free Essays on The Detailed Setting Of John Updike’s â€Å"A & P† Free Essays on The Detailed Setting Of John Updike’s â€Å"A & P† The short story â€Å"A & P† by John Updike is a story of a boy, Sammy, who works at an A & P grocer. On the surface, this story appears to be a short story of a boy with a crush on a few teenage girls who come into the store where he works. The author uses certain elements such as descriptive words and colorful imagery to help develop the setting of story. The setting that we see in A & P comes to us through the eyes of Sammy. The way in which Sammy describes the physical elements around him helps to develop Sammy’s personality. The setting of A & P is developed with great detail. For example, Updike describes a specific event where, â€Å"†¦ [the girls] shuffeled out of sight behind a pyramid of diet delight peaches.† Statements like this are what make this story so interesting. Updike could have simply said behind a pyramid of cans, but he goes into great detail, using the name of the canned product. †¦ [i]f you stand at our front doors you can see two banks and the Congregational church and the newspaper store and three real-estate offices and about twenty-seven old freeloaders tearing up Central Street because the sewer broke again. Updike also goes into great detail about how the world outside of the A & P looks. â€Å"†¦ [o]ur town is five miles from a beach †¦ we're right in the middle of town.† Sammy describes what is not visible from the front doors of the A & P which makes his description even more vivid. By applying such vivid descriptions Updike is trying to show the expressivity of Sammy. Sammy gives precise detail about the setting outside the store to allow the reader to step into the scene and imagine the A & P surroundings as if they are actually there. â€Å"After awhile they come around out of the far aisle, around the light bulbs, records at discount of the Caribbean Six or Tony Martin Sings or some such gunk you wonder they waste the wax on †¦[.]† When Sammy is describing what items can be found in that ...

Thursday, November 21, 2019

Tombstone Movie Review Example | Topics and Well Written Essays - 500 words

Tombstone - Movie Review Example This is seen as people are gunned down, death, and shot at open range. The film is cast in the form of a story. The film mainly focus on Wyatt Earp and the events that took place after the (Movie Guide, n.d.). This took place at the O.K. Corall in Arizona on October 26, 1881 (Movie Guide, n.d.). The film is characterized by a mediocre plot, bloody violence, and uneven cinematography. Analysis of the movie ‘Tombstone’ is of the essence in understanding plot, setting, directors, and cinematography. The analysis of the movie helps in gaining understanding of various aspects. The film is directed by George Cosmatos. The movie was cast in Hollywood and Cinergi pictures. Moreover, the movie is comprised of various characters. However, there are main characters that contribute to the plot of the story significantly. They include Kurt Russel, Van Kilmer, Michael Biehn, Powers Boothe, Dana Delany, Sam Elliot, Stephen Lang, Joanna Pacula, Bill Paxton, Bill Paxton, Jason Priestly, Michael Rooker, John Tenney, Doc Holliday, and Billy Zane (Movie Guide, n.d). In addition, the movie was made in 1993. This movie runs for 130 minutes. The movie is rated 7.7 out of ten points. The movie has an extensive plot. The movie begins with the retirement of Wyatt Earp (Kurt Russell) from law enforcement agency. Therefore, he engages in a journey and is accompanied by his brothers Virgil (Sam Elliot) and Morgan Bill Paxton (Holden, 2013).

Wednesday, November 20, 2019

Domestic Violence Research Critique Essay

Introduction Domestic abuse is a problem in the USA, and the research article that I am critiquing is studying the effectiveness of screening for domestic abuse in health care pre-screening settings. Domestic abuse is a hard situation for the woman going through it and often times it’s a hard subject to discuss. In order to help women with this process it’s important that as health care providers we understand the complexities of domestic abuse and become educated on how to approach the situation with patients. Throughout this critique we will discuss how this protects the patient, how data was obtained, how the data was managed/analyzed, and how it was interpreted. Protection of Human Participants This study is ultimately helping promote awareness/protection to patients in a health care setting by addressing the possibility of domestic abuse in each situation. The study consisted of measuring the rate of domestic abuse in the presence and absence of screenings. The study also compared the outcomes of interventions with women with known abuse from a male with women not receiving interventions who have been abused. There is a need for women to be able to get to a safer place such as a physician’s office and discuss private matters so they don’t feel threatened. Most women have a hard time discussing any issues regarding domestic abuse they have had because they fear losing something they loved so deeply. Data The data that was pulled was from multiple sources; sources included research articles combined with survey results from different medical professionals. The research articles were used to formulate the questions presented in the survey handed out the medical professionals. The three questions presented were â€Å"Do women patients and health professionals find  screening for domestic violence acceptable? Do screening programs increase the identification of women who are experiencing domestic violence? Do interventions with women identified in healthcare settings improve outcomes?† (Ramsay, Richardson, Carter, Davidson, Feder 2002). According to the study most physicians and emergency care workers were not in favor of the screening. Women who were surveyed as to whether they think it would be helpful to be screened at their physician’s office were mostly in favor by 75%. Another study that researched an emergency department’s response to nurses screening for a history of abuse and 53% were in favor. Problems The lack of solid information and research articles led to more extraneous variables. The research articles in play had lack of information and quality information. There was no monitoring of the quality of items extracted from the information from the medical records, according to this research article. Also another variable would be women who have a hard time speaking up about domestic violence even if it did happen to them, they may not speak about it and it would be a low quality outcome. The article talked about how women who had been abused dealt with the pain of the abuse after and if they sought out help? Analysis of Data 85% of women found the screening in health care settings acceptable, which is positive in relation to the fact that women care about their safety. 2 surveys found that two thirds of health care providers and emergency room nurse were not in favor of screening for domestic abuse. The results of the data collected were hard to analyze because the collection of data gained for this research study wasn’t solid and there were a lot of different variables. At the time this research study was conducted there wasn’t a system of screening women for abuse. Findings/Interpretation In the year 2015 most hospital facilities add it to part of their admission screen. The findings in this quantitative research analysis didn’t support that outcome. Healthcare providers, according to the data in this study, weren’t agreeable to the benefits of having a screening for women for domestic abuse (Ramsay, Richardson, Carter, Davidson, Feder, 2002). There are holes in the data collected as far as to why the healthcare providers  felt like this wouldn’t benefit women. There are a lot of domestic abuse cases, and I believe these findings were proven wrong many years later due to the fact we prescreen men and women in our present hospital facilities. The limitations found by the researchers included improper research/data collection done by the researchers who wrote the articles referenced in this research analysis. The research presented will set other researchers on the path to find answers to this ongoing problem of domestic abuse. I believe that in t he future we will be more thoroughly trained on the signs and symptoms of abuse, and certain cue’s we as nurses can look for. As healthcare providers it’s important that we interject when we feel our patient is unsafe. Conclusion Domestic Abuse is unfortunately happening all around us in the USA. Using and building off research studies such as this quantitative research analysis will help us open our minds to different answers. According to this research study the women interviewed about if they think it’s a good idea to pre-screen for domestic abuse. This could have been skewed in a lot of ways, but one situation that makes the most sense is talking with your physician about this problem. Usually people consider physicians’ offices as a safe zone. As long as they don’t feel threatened they tend to open up a bit more. When the research study points to the health care providers that aren’t willing/or don’t want to do the pre-screening for domestic abuse, it makes you wonder if there were other factors involved in their interview process. This study was inconclusive in regards to lack of quality information from the stated research articles. The base of this research study led us to believe that pre-screenings for women being seen in a physician offices aren’t necessary. The research had obviously gone further than this article due to the fact we now pre-screen everyone in a hospital setting. Reference Ramsay, J., Richardson, J., Carter, Y. H., Davidson, L. L., & Feder, G. (2002). Should health professionals screen women for domestic violence? Systematic review. Bmj, 325(7359), 314.

Document Comentary Essay Example | Topics and Well Written Essays - 1500 words

Document Comentary - Essay Example Though people with such thinking are in absolute minority, but the fact that they are carrying out the bomb blasts, the killings and the hate campaign in the name of Jihad, has brought a bad name to the Islamic community. While often citing Allah and the Holy Quran, these anti-social elements have put the entire Islamic community on defensive. Though there are Muslim leaders, who have often expressed their opinions against the campaigns carried out by such groups, but it failed to have much impact as there were some others, who have also been assisting the terror elements. The lack of unity amongst the Islamic nations has further aggravated the problem. Many countries in the Gulf nations are economically well off and are the key suppliers of oil to the world community in general. But the fact that these countries are dependent on Europe or America for needs like defence and other strategic requirements. This has compelled Crown Prince Abdullah to come out with a call for unity amongst the Islamic world. The leader with a modern and broad outlook has been trying to emphasise that the Islamic world must use afflictions and catastrophes as opportunities and challenges for making a self scrutiny. The key objective of the document is to seek unity amongst the Islamic nations, to review the happening that are taking place in the name of Islam to find out ways and means for repairing such errors. HRH Prince Abdullah bin Abdulaziz feels that such an introspection is a must for a broader unity amongst the Islamic nations in general and Gulf nations in particular. The audience includes members of GCC, opinion builders and the media persons attending the conference. While sending across a strong message of solidarity amongst the gulf nations, Prince Abdullah is candid enough to admit the weaker areas lapses being committed by some of the Islamic nation. This has provided covert or overt support to the anti-social elements. The

Sunday, November 17, 2019

Console application Coursework Example | Topics and Well Written Essays - 500 words

Console application - Coursework Example I only realized that I was running a different version from what I wanted after a series of procedures. In fixing this error, I realized that I had misspelled the data type so I had to generate a new class by going to generate new type and from a list of classes, delegates, interfaces, enumerators and structures, I chose class and through the dialogue box, I defined the new class in a new file (Utley, 2009). Runtime errors are characterized by causing application crash. During my project, this had the unassigned data type (ten to one hundred). When I added a value that exceeded the available range of data type, I got an information that the application has stopped working (crashed).To fix that, I moved to System Overflow Exceptions which then directed me to Visual Studio, showed me the code line which triggered the exception and through the Call Stack panel, I was be able to fix the error (Utley, 2002). However much it was quite demoralizing at this stage of the project, I was able to fix the problem accurately. Finally, another error challenge I met in my project was the Logic error. This type of error hinders the normal operation of a program by either producing the unintended output or the undesired result. In my project, I realized that I had incorrect type casting, miscoded fragments and variable scoping and to fix these errors, I use the w-Command –Line option which produced a message about the questionable codes and took the necessary procedure to fix the errors (Utley,

Friday, November 15, 2019

Strategic Management of Emirates Airline

Strategic Management of Emirates Airline Abstract This Assignment includes three parts. The first part is strategic planning of Emirates airline. The second part discusses the type of decisions which are made in different levels of Emirates and explain the information systems used in these levels. The last part highlights the ethical issues involved in the organizations processes. Part 1: Strategic Planning The purpose of this part is to consider the overall strategic management process and consider what is happening in the environment in order to judge how those happening may affect the organization. In addition there is a consideration of organizations strengths and weaknesses and the opportunities and treats that has significant impact on the organization process. Company overview Emirates is a national airline of Dubai in the Middle East. Emirates flees to over 100 destinations in 60 countries around the world from Dubai International Airport with a fleet of 137 aircraft. Emirates Air line has been existed for 25 years. Although Emirates is a young airline, over one decade it has become one of the most respected brands in the world. The key of their success is using new technology and information systems in their business processes. (Emirates group, 2010) Companys mission: Generally, Emirates growth has never been lower than 20 per cent annually, and the airline has recorded an annual profit in every year since its third in operation. Their effort is to continue their explosive growth and increase the percentage of this growth. Mission statement analysis This analysis will help organization to reveal objectives, goals and plans for achieving them which are important for the long term survival in the industry. In any organizations, managers need to focus their efforts and resources on long-term, general objectives, and provides a foundation for short-term, specific objectives in order to achieve their mission statement. (Robson 1997) General objectives: As mentioned in mission statement, Emirates is trying to increase the percentages of their annual benefits. Emirates carried 21.2 million passengers and 1.3 million tonnes of cargo during the previous years (Annual report, 2010), and they need to carry millions more across a growing network of international destinations if they want to increase their profit. Therefore their aim is to provide the best service in the industry in order to have more passengers and cargo. Specific Objectives: Currently, Emirates flights account for nearly 40 per cent of all flight movements in and out of Dubai International Airport, and their main aim is to increase this market-share to 70 per cent by end of 2010 without compromising the reputation for quality. Moreover, they are trying to add 18 new passenger aircraft to their fleet, increase seating capacity by 14 per cent. They also plan to increase frequencies on many existing routes as well as expanding cargo capacity by 17 per cent. These specific objectives are all to support the general objective which mentioned above. Environmental analysis The organizations environment is an important point to be considered by managers because environmental factors can significantly influence organizational operations. Good managers must be aware of their organizations environment and know how any changes may affect the organization and their organizations available resources. (Robson 1997) Remote environment Remote environment analysis lists all those events, issues and facts which will influence the company performance, but over which they have little influence and those facts are usually out of control. Nature of the environment The United Arab Emirates (UAE) has the seventh largest proven oil, according to the Oil and Gas Journal in January 2009. Because of this geography, United Arab Emirates has rich natural resources and high amount of natural resources of fuel. The availability of large amount of fuel in UAE helps Emirates to provide fuel for its aircrafts much easier than its airline companies. (Business news, 2007) Political challenges One of the reasons that had significant impact on Emirates was experiencing a downturn of their competitors because of the Gulf War. Gulf War was a war which took place in the Persian Gulf between 2 August 1990 and 28 February 1991. Because of this political war, Emirates was the only airline to fly in the last ten days of the war. (Press, 2001) Economies Dubai International Airports Terminal 3 was built exclusively for the use of Emirates at a cost of $4.5 billion. Terminal 3 is the largest building in the world by floor space. The influence of this environment is that many people may want to use this flight in order to visit the largest building in the world even though they have other choice of airlines.(Caswell, 2008) Industrial environment United Arab Emirates (Dubai), which was a fishing village at the southern end of the Arabian Gulf, has grown to become one of the leading trade center of the Middle East. Large number of businesses and trades are running in there. This influences Emirates Airline deeply because many people start coming to Dubai from oversee and also many people need to flight to other countries. Emirates, by providing good airline services, is one of the high demanded airline in this country. SWOT analysis SWOT analysis is a basic tool for analyzing the organizations status. SWOT analysis addresses organizations strengths, weaknesses, opportunities and threats. A SWOT analysis defines the relationship between the internal and external appraisals in strategic analysis. It is an exercise in identification and analysis. Analysing the key factors of the environment and the fundamental internal strengths and weakness of the organization will help dictate the strategies appropriate to the firms. (Robson, 1997) Strength: Strengths are the positive internal factors that add value to the company. New business idea: One of the facts that makes organizations stronger is when they create a new business idea. In 2005, Emirates began flying non-stop to New York. This happened when only Delta Air Lines had the same service. Therefore Emirates started to give a service which was not provided by so many airlines, and that helps them in increasing the number of their customers Reputation: Another internal factor that makes the business strong is having good reputation among customers. For example: In 2009, Emirates was voted the fifth best airline in the world by research consultancy firm Skytrax. *Skytrax is a United Kingdom-based consultancy, the public face of Inflight Research Services Competitive advantage: Emirates has won some competitive advantages which made this company as one of the good airlines. To answer this question that how Emirates is able to retain its competitive position in the industry, looking at how good Emirates is serving its products could be the answer. Product in Emirates is the services that airline is providing for its customers such as flight, food. Flight Emiratess offering is divided into three main lines; The First Class seat, the Business class seat and the Economy class. In all three classes passenger are provided by high quality and comfortable seats, in-seat laptop power-outlets, and an ICE system on a LCD screen. Business and firs class have more facilities include massage function, privacy partition, winged headrest with six-way movement, two individual reading lights and an overhead light per seat, in-seat power supply, over 600 channels of entertainment on ICE. Emirates was the first airline in the world to introduce a personal entertainment system on a commercial aircraft and that was a good reason for them to gain completive advantages. Weaknesses: These are the negative internal factor that destroys values of company or put the company in risk. Actually it is difficult to say what are the weaknesses Emirates, because Emirates is considered as one of the most respected travel brands around the world. However there are still some weaknesses that Emirates need to improve. I can say that one of the Emirates weaknesses is having expensive ticket price especially for the business and first class. Emirates started to lose some of its customer when Qatar Airline offered the same flight with cheaper tickets. Opportunities: Opportunities are external positive factors that represent the reason for an organization to exist and develop. One of the opportunities that can add value to the company is having partners, agencies or distribution. Emirates has 6 subsidiaries and its parent company(Emirates Group). These subsidiaries which are operating separately can give Emirates benefits. Emirates SkyCargo Skywards Emirates Official Store EmQuest Emirates Aviation College Emirates Engineering Threats: Threats are external negative factors which could place the organization mission or operation at risk. Market demand In the commercial airline industry, unfilled seat on a regularly scheduled flight represents a threat cost to the operator. Although Emirates attempt to offer the best services for the travellers, it is not possible all the seats get fill during all the flights. Competitor intentions Another threat that might be danger for Emirates is its competitive in the market. While Emirates has one of the most modern fleets in the industry, and has service levels make other airlines to emulate, and start using the same strategy that Emirates is using. (Williamson et al. 2004) Part 2: Information system Analysis There are four managerial levels in any organization that are responsible for organizations plans and decisions; strategic, tactical, knowledge and operation levels. In this section, first the type of decisions that made in each level is discussed. Later, the information systems which are used to help the managers to make the right decision in that level of organization are listed. (Laudon, 2001) Strategic Level Decisions in strategic level: In strategic level senior managers need to develop their skill of making the best decision possible. This type of decision usually concerns about general direction, long term goals. These decisions are the least structured but they could have significant impact on the future of the organization. One type of decisions that is made in the strategic level is planning for gaining long term benefit, which is the Emirates objective. This type of decision could require managers to add new destination in their flight schedules. Another long term decision in Emirates is buying new air plane (Airbus 380). Buying a new aircraft is a strategic decision because manager should consider this decision is it going to benefit them in future or not. Information systems in strategic level: Executive Support System (ESS) is the type of information system which is used in strategic level in order to help senior managers make strategic decisions. A mentioned, making profit is one of the Emirates goals. Profit Planning System could help the organization to catch this aim. Profit planning system sets a profit target for the coming period. It is like a summarized version of estimated income statement. It starts with a forecast of expected sales and desired percentage for gross profit keeping in view the market conditions. Another information system used in Emirates is Facilities Location system which helps manager access to external information decide where to locate new facilities. This type of system will help in gathering, analyzing and summering the key internal and external information used in the business. Tactical Level Decisions in tactical level: Decisions in tactical level support the strategic decisions. They tend to be medium range, medium significance, with moderate consequences. The data used to drive this type of decision is usually found in summaries of routine transactions e.g. sales orders from the next level or classification. (Laudon, 2001) For example in Emirates one of the main strategic decisions is to increase the profit of the year. Therefore the tactical decisions which are made by middle level managers would be how middle process could help this decision to be successful. The data used to drive this type of decision is usually found in summaries of routine transactions e.g. sales orders from the next level or classification. Decision about determining ticket prices or producing a low priced ticket, or offering some seasonal promotion in order to attract more customers are those kind of decisions which are made in tactical level. Another tactical decision in Emirates could be determining optimal booking policy for multiple fare classes. Information systems in tactical level: Management information system (MIS) and Decision-support system (DSS) are two important information systems which support movement level. Management Information System mainly concerns with internal sources of information and usually takes data from the Transaction Processing Systems and summaries it into a series of management reports. (Laudon, 2001) Budgeting System which used to prepare short term budgets is an example of this type of system. All the Emirates annual reports are provided by such system and they will be used by the middle managers. Another system which is used in Emirates is Pricing Analysis System which is for determining ticket prices and promotions. Decision-support system (DSS) is also one of the important systems specifically to help management make decisions in situations where there is uncertainty about the possible outcomes of those decisions. This system helps in gathering relevant information and analyzes the options and alternatives. Then the system provides spreadsheet and databases to create what-if models, and provide managers with the best decision to choose. (Robson 1997) A example of DSS in Emirate is Compensation Analysis System. This system provides a comprehensive overview of the organization expenditure, monitor wages, salaries and benefits for the manager and they are able to plan. Knowledge Level: Decisions in knowledge level: The decisions in this level are made by engineering and designer. This type of decisions involve creating new investment, designing new career paths and identifying new markets. The information which is needed for this level is structured internal knowledge such as research reports, product-oriented marketing metrical and techniques and methods. (Robson 1997) Information systems in knowledge level: Knowledge Management systems are used in knowledge level. The aim of theses system is to take documents with knowledge embedded in them, such as memos, reports, presentations, articles and store them in a repository where they can be retrieved easily. Examples of such system are: Competitive Intelligent System which works based on a detailed business model that identifies what information it should collect. Market Analysis System which provides tools for analysis of financial markets using technical analysis. Operational Level Decisions in operational level Operational decisions are every day decisions and used to support tactical decisions. In the operational level the daily requirement are reviewed in order to make the decision. Thus, the operational decision is highly structured and their impact is immediate, short term, short range. The data used to drive this decision type is usually prescribed or defined in the procedures and rules of the organization. (Laudon, 2001) Information systems in operational level: An Operational Information System is a class of information system which provide information base for the day to day operation of the airline. In this system the information about lights, passengers, crew, situational, and environment gather. Some of these flows are carried by additional information such as passenger booking via the internet and form the travel agencies. Transaction Processing System is one of the current systems in airlines companies to support of transaction and analytical processing on newly received operational information. This system includes source concentration, event derivation, and the ability to provide initial view or states of operational data to applications, where subsequently received events update these view. Order Processing System is another system which is used in operational level and keeps track of daily orders and transaction. Part3: Ethical issues There is no doubt that with help of Information Technology and Information Systems human activities will be done more efficient and effective. However some concerns have been risen in usage of IS/IT that may make them to be unethical. Ethical issues in usage of IT One of the main concerns about the information technology is Internet. Internet has been changed the way people used to live. Nowadays people shop through internet, buy ticket online, communicate with friends, family, college in the other side of the word, and that means traditional business such as travel agents have lost their customers to the new competitor which called internet. The other viewpoint of using internet is internet crimes (hacking into data, falsification of data). Internet has broken all the boundaries of personal securities. That could be a huge harm for a organization if their private data be stolen. Ethical issue in usage of IS Developments of information systems also involve ethical considerations in how information is used. As mentioned information systems provides information to managers in organization to make plan and decision. The question is that Do managers make legal decisions? On the other hand information systems are all about gathering information, analysing data. The ethical issue of this fact is that, are the information collected in ethical way. Geographic Information System is a good example for show the unethical aspect of usage Information Systems. American satellites orbit the earth, scanning for various kinds of data, which can then be used in a GIS. Analysis of resulting data tells researchers a great deal about, for instance, natural resources located in other countries. The problem is that poorer countries, without the financial resources to send up their own satellites, claim that the U.S. is taking information from them without any kind of payment. Conclusion What is most concern in decision making not only is Is this a right decision but also is Is this decision the best decision. Managers will always need to access to the useful information in order to make the best decision. An organization should have several types of information systems operating at the same time. The success of an organization which has information system in all the departments such as Finance and Accounting, Sales and Marketing, Manufacturing and Human resources department is guaranteed. Here are two more information systems that I think will help Emirates to have better services: In a company like Emirates which has 6 subsidiaries, Partner Relationship Management (PRM) is a system for improving communication between Emirates and their channel partners. Another recommended system for Emirates is Customer Relationship Management (CRM) to help them stay close to existing customers. Skyward is the famous Customer relationship Management system for Emirates. Considering the strong competition in todays market, they need to improve their CRM performance in order to increase the number of loyal customers. Resources: Business news, March 08, 2007, Robust growth poses threat of inflation to high-flying Dubai [Accessed on Feb. 2010]. Emirates group, 2010 < Available at http://www.emirates.com/english/about/the_emirates_story.aspx> [Accessed on Feb. 2010]. Press J, 2001, International Directory of Company Histories,< Available at http://www.fundinguniverse.com/company-histories/The-Emirates-Group-Company-History.html> [Accessed on Feb. 2010]. Laudon J, Laudon K.C, 2007, Management Information Systems Managing the digital firm, 9th Edition, PEARSON Prentice Hall. Oleason V. Schwan K, Eisenhauer G, Plale B et al. Information System-An example form Airline Industry- Article-,college of computing Georgia Institute of Technology. Report by Mark Caswell, 13/10/2008, Dubais Terminal 3 opens, [Accessed on Feb. 2010]. Robson W. 1997, Strategic Management and Information Systems An integrated approach- 2th Edition, Pearson Education Limited, Great Britain. Williamson D. Jenkins W. Coole P. Moreton M, 2004, Strategic Management and Business Analysis, 1th Edition, Elsevier Butterworth-Heinemann.